When You Must Deliver Bad News
We all have them—those moments we dread but cannot avoid. Among these times is the need to deliver bad news that we know will disappoint, frustrate, or even hurt someone we respect. Yet, this is the time of year when many important and difficult decisions are made. Of course, once decisions are made, they must be communicated to those affected by them. This reality means we can anticipate some difficult and emotional conversations.
Changes in assignment, lack of promotion, and denial of resource requests are just a few examples of decisions that impact people’s lives and work, and they must be communicated clearly and compassionately. Difficult conversations at this time of the year can also include sharing disappointing news with parents and students.
Regardless of the specific situation, when we must share bad news, we need to do so with thought, sensitivity, and empathy. We also need to plan carefully, deliver the news with clarity and credibility, and follow up appropriately. Here is a three-part framework we can use to position and conduct the conversation in a manner that holds the greatest potential to convey the intended message without undermining trust and creating undue resentment.
Preparing for the conversation:
Be clear about why. Few things can erode credibility and trust more than a lack of a clear, justifiable reason or rationale for the news. What factors, evidence, policies, or other elements explain and support the message? Make sure you can explain the situation clearly and concisely. Stumbling and hesitation can weaken the message. Be sure to “pressure test” the rationale and your reasoning before attempting to communicate the news.
Anticipate how the news will be received. Depending on the nature and impact of the message, you might anticipate disappointment, shock, anger, embarrassment, or other emotions. While preventing these reactions may not be possible, you can plan for them and be emotionally prepared. As examples, you may hear claims of unfairness or perceptions of not being valued. You might also anticipate questions about what happens next and what options are available to mitigate or change the outcome. Thinking through how the news might be received and what follow-up questions are likely to arise can increase your comfort and make the conversation go more smoothly.
Find the best time and place. Difficult conversations can take time. Schedule the meeting so you will not feel rushed or need to stop it before it is finished. Avoid having the conversation immediately before a weekend or break when support and follow-up are less likely to be available. Also, select a private place where the conversation is unlikely to be interrupted.
During the conversation:
Get to the point. Clarity and directness can alleviate anxiety. Having a long build-up or introducing unrelated topics can create confusion and undermine the message. A simple statement such as “I have some difficult news to share” can set the stage. Follow with a clear and concise description of the situation. Share the decision, explain the rationale, and describe the next steps. Avoid blaming or attacking anyone’s character. Rather, focus on behaviors, circumstances, and other factors that contributed to the decision.
Pause and create space for a reaction. Don’t let nervousness or discomfort with silence prevent you from giving the other person time to process the news. Extra explanation can create side issues and complicate the situation. Watch for emotional cues and respond empathetically, but avoid trying to dismiss or fix the situation. Telling someone not to worry or that everything will be fine is more likely to be read as thoughtless than helpful.
Stay calm. Depending on the news you must deliver, emotions may quickly escalate, and you could become the target of accusations. It is important to remain calm and grounded. Avoid responding to emotions and frustrations and allowing the situation to spiral. Stay focused on the facts, implications, and evidence. If needed, you might pause the conversation and set a time to resume it when the person has had time to think and is calmer.
Following the conversation:
Clarify the next steps. Conclude the conversation with specific information on next steps, timelines for action, and any expectations the other person must meet. Also, be sure to explain and offer any support available, such as assisting with transitions or coaching to address performance concerns.
Document the conversation. Create a written record of what was discussed including next steps, support offered, and any other relevant elements of the conversation. Memories can be faulty and become skewed, especially in the aftermath of emotional conversations. A record of the conversation can offer protection for everyone involved and be a useful reminder of any needed follow-up.
Follow up. Once the other person has had time to think and process the news, they will likely have questions. They may also need clarification on some implications and next steps. Inviting questions and clearing up confusion can prevent future problems and reaffirm your care and concern.
Sharing bad news is rarely easy. Still, it's crucial to handle it as well as possible. Fortunately, with thoughtful planning; compassionate, clear delivery; and prompt, supportive follow-up, we can convey the message without sacrificing trust and credibility.