While enrollment in K-12 schools is still on the rise overall, many individual schools and school districts are experiencing a slow but steady erosion of their student enrollment. A growing number of parents are making the decision to home school their children. Public and private schools alike are competing to retain students and attract new ones. All this adds up to a highly competitive situation that is only going to increase. Schools and school districts that want to remain competitive and retain and grow their funding sources will find value in turning their attention to a whole new area: Customer Service.
With School Customer Service: The Power You Need to Cause Parents and Students to Choose Your Schools, you can engage teachers, administrators, and support staff in important conversations about:
Sizable revenues in state aid and tuition that you might be losing by not meeting the needs of parents and students and the community as a whole.
Who your competitors are for students and what they may be offering that you aren't.
How you can recapture revenue by meeting more needs and reattracting students and parents to your school or district.
How parents think differently than educators and how not understanding parent thinking gets in the way of providing great service.
Additional needs you can meet without more money.
The strategies essential to building relationships and rapport with customers.
The activities and reflection questions provided in the companion workbook will give you the ability to lead people through meaningful discussions about how to improve the service you provide to your school customers. School Customer Service: The Power You Need to Cause Parents and Students to Choose Your Schoolswill prove most helpful to new administrators and those who would like to launch a customer service-focused initiative in their school or district.